Some clubs grow and some decay over time.  Paradise Valley hasn’t stopped growing in years.  The growth is from the owner reinvesting everything he makes back into the club.  It really does show.  The latest addition is new cabanas and a country bar (coming soon).  Where is the root of the money?  Drink sales.  It’s powered by alcohol.  And there’s nothing wrong with this.  The other obvious observance is that the people are changing. While there are still some nudists living or playing at the valley, the club now has a strong lifestyle following.  Lifestyle organizations are sponsoring parties at the club.  The club’s marketing has been encouraging this change over the years.  A few years ago, you would see grandparents and kids playing in the pool but that is no longer the case.  The thing is, grandparents don’t spend a lot on drinks.

One of the staff quoted that “technically it’s a family park.”  I and others corrected them that it was not.  It has AANR status but that’s absolutely where it ends (Edit: 2021 – This park is no longer associated with AANR, it hasn’t been for a number of years).

Again, we aren’t criticizing, simply alerting potential visitors of what to expect.

That said, it is still one of the nicest and cleanest facilities you’ll visit.  The amenities go on and on.  It’s just an adult playground now.

EDIT March 3, 2021: We haven’t been to Paradise Valley in probably 4 years now.  The vibe had become too lifestyle for us.  If you’re looking for a place to party naked, this is a great destination.  It’s just not our scene anymore.